Maruti Suzuki eVX : rebranded as eVitara, is a landmark electric SUV that signals India’s ambition in the global EV race.
Unveiled in Milan, this midsize SUV blends rugged styling, a 550 km range, and advanced technology to rival Tesla’s Model Y.
Priced between ₹17–25 lakh, it targets eco-conscious buyers in India, Europe, and Japan. Built on the HEARTECT-e platform with Toyota collaboration.
The eVX emphasizes sustainability and localization. With production in Gujarat and a focus on exports, Maruti aims to redefine electric mobility worldwide.
Origins and Ambition
Maruti Suzuki’s eVX emerged from the 2023 Auto Expo concept, showcasing a bold vision for electric SUV.
Developed with Suzuki Motor Corporation and Toyota, it evolved into the eVitara by 2024, unveiled globally in Milan. The SUV’s production at Suzuki’s Gujarat plant supports India export goals, targeting 50% of its 1.5 lakh units for international markets.
This strategic focus positions the eVX as a key player in Maruti’s electrification plan, blending affordability with global appeal.
From Concept to Production
The eVX concept, named the “Emotional Versatile Cruiser,” debuted with a 60 kWh battery and futuristic design.
Showcased at Auto Expo 2023 and Japan Mobility Show, it transitioned into the eVitara with minimal changes. Built on the 27PL skateboard platform, the SUV reflects Maruti’s collaboration with Toyota to prioritize efficiency and scalability.
This journey underscores Maruti’s commitment to delivering a practical yet innovative EV that competes with global giants like Tesla while meeting diverse market needs.
Bold Exterior Design
The eVitara’s rugged aesthetic features a flat hood, Y-shaped LED DRLs, and connected tail lamps. Its 4.3-meter length, 19-inch alloy wheels, and 180 mm ground clearance ensure a commanding presence.
Thick cladding and C-pillar-mounted rear door handles add a modern flair. Available in seven colors, including dual-tone Arctic White with Bluish Black, the eVX aligns with global EV trends while retaining Suzuki’s design heritage, making it a standout in the midsize SUV segment.
Key Design Features
- Front Fascia: Sleek LED headlights with Y-shaped DRLs create a minimalist, futuristic look optimized for aerodynamics.
- Side Profile: Squared wheel arches, aero-optimized 19-inch alloys, and flush door handles enhance style and efficiency.
- Rear Styling: Three-piece LED tail lights and a chunky bumper emphasize the SUV’s robust, premium appeal.
These elements ensure the eVX competes visually with Tesla’s Model Y, offering a blend of ruggedness and sophistication suited for urban and suburban environments.
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Battery and Range
The eVX offers a 49 kWh battery with 144 PS and a 61 kWh pack delivering 174 PS (FWD) or 184 PS (AWD).
The larger battery claims a 550 km range, with real-world estimates of 400–500 km. Using BYD’s LFP blade cells, it prioritizes safety and longevity.
While charging speeds are undisclosed, fast-charging support is expected. The dual-motor AWD option enhances traction, making the eVX versatile for city and light off-road use.
Powertrain Configurations
- 49 kWh FWD: Delivers 144 PS and 189 Nm, offering a 400 km range for cost-conscious urban buyers.
- 61 kWh FWD: Produces 174 PS and 189 Nm, balancing power and efficiency with a 500 km range.
- 61 kWh AWD: Combines two motors for 184 PS and 300 Nm, ideal for rugged terrains.
These options position the eVX as a practical alternative to Tesla’s efficiency-driven EVs, catering to varied driving needs with sustainable technology.
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Pricing and Value
Priced at ₹17–25 lakh (ex-showroom), the eVX targets India’s premium midsize SUV market. Localized production in Gujarat keeps costs competitive, undercutting Tesla’s Model Y (₹40 lakh+).
In Europe, prices may reach €25,000–€30,000, while Japan aligns closer to India’s range. Three variants Delta, Zeta, and Alpha offer flexibility for different budgets.
Maruti pricing strategy leverages economies of scale, ensuring the eVX delivers premium features at accessible price points globally.
Competitive Landscape
The eVX competes with Tata Curvv EV, MG ZS EV, Hyundai Creta EV, and Tesla’s Model Y. Its 550 km claimed range surpasses the Curvv EV (500 km) and ZS EV (461 km), though Tesla’s 565 km range remains a benchmark.
The eVX’s Level-2 ADAS, spacious cabin, and localized production give it an edge in India. However, Tesla’s brand prestige and charging network pose challenges. The eVX’s affordability and features make it a strong regional contender.
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Main Rivals
- Tata Curvv EV: Offers a 500 km range and competitive pricing but lacks AWD and advanced ADAS.
- MG ZS EV: Delivers a 461 km range and premium features, yet falls short on power compared to the eVX.
- Tesla Model Y: Provides superior range and performance but at a significantly higher price, limiting accessibility.
The eVX’s blend of range, technology, and value positions it as a versatile option in the growing EV market, challenging both local and global players.
Technical Specifications
The eVX, built on the HEARTECT-e platform, measures 4,275 mm long, 1,800 mm wide, and 1,635 mm tall, with a 2,700 mm wheelbase. It offers 180 mm ground clearance and weighs 1,702–1,899 kg.
The SUV features MacPherson strut front suspension, torsion beam rear suspension, and disc brakes with ABS. Its 49–61 kWh batteries power single or dual motors, supporting wireless Apple CarPlay, Android Auto, and connected car tech.
Cabin and Comfort
The eVitara’s cabin features a dual-tone black-and-tan design, a floating dual-screen setup (10.25-inch infotainment, 10.1-inch driver display), and a panoramic sunroof.
Ventilated seats, wireless charging, and auto climate control enhance comfort. The 2,700 mm wheelbase ensures ample legroom, though rear headroom is limited due to the high floorboard.
Split-folding rear seats and physical AC controls add practicality, making the eVX a user-friendly option for families and urban commuters.
Purchase Factors
The eVX appeals to buyers seeking an affordable premium EV with strong range and features. Maruti’s extensive service network and 10-year battery warranty ensure reliability.
Its competitive pricing undercuts Tesla, but limited rear headroom and unconfirmed charging speeds may concern some.
Buyers valuing sustainability, ADAS, and export-quality build will find the eVX ideal, especially in regions with EV incentives and growing charging infrastructure.
Cutting-Edge Technology
The eVX introduces Maruti’s first Level-2 ADAS, including adaptive cruise control and lane-keep assist. A 360-degree camera, electronic parking brake, and hill descent control bolster safety.
The dual-screen interface supports a new OS for seamless connectivity. AWD variants feature a “Trail” mode for light off-roading.
V2X and V2L capabilities enable external device charging, positioning the eVX as a tech-forward rival to Tesla’s software-driven EVs.
Sustainability Focus
The eVX’s LFP battery, sourced from BYD, is safer and more recyclable than traditional lithium-ion packs. Gujarat’s efficient production reduces emissions, aligning with India’s 2070 net-zero goal.
The SUV’s zero-emission drivetrain and 10-year battery warranty promote longevity, appealing to eco-conscious buyers. Its export focus meets global demand for green vehicles, particularly in Europe, positioning the eVX as a sustainable alternative to Tesla’s offerings.
Global Reach
With 50% of its 1.5 lakh units earmarked for export, the eVX establishes India as an EV manufacturing hub.
Its launch in Europe and Japan challenges Tesla and BYD, leveraging Suzuki’s global presence. In India, government incentives boost adoption.
The eVX’s success could drive Maruti’s plan to launch an EV annually until 2031, influencing competitors to prioritize affordable electric SUVs and reshaping the global EV market.
Launch Schedule
Unveiled as eVitara in Milan in November 2024, the eVX will debut at Bharat Mobility Expo, January 17–22, 2025. India’s launch follows in March 2025, with Europe in June.
Production starts in spring 2025 at Gujarat, targeting 70,000 units initially. Pre-bookings are open at Nexa dealerships, reflecting strong early demand in India and export markets.
Conclusion of Maruti Suzuki eVX
Maruti Suzuki eVX 2025, as eVitara, redefines India role in the global EV landscape. Its 550 km range, Level-2 ADAS, and ₹17–25 lakh pricing challenge Tesla’s Model Y while offering value and sustainability.
Localized production and a robust service network enhance accessibility, though rear headroom and charging details need clarity.
With exports to Europe and Japan, the eVX positions Maruti as a formidable EV player, driving innovation and eco-friendly mobility worldwide.