Tata Curvv EV storms into the compact SUV segment with a bold coupe-inspired design, electrifying performance, and a feature-packed cabin, positioning it as a dominant force in India’s growing electric vehicle (EV) market.
Priced from ₹17.49 lakh to ₹22.24 lakh (ex-showroom), it offers two battery options 45 kWh and 55 kWh delivering up to 585 km of ARAI-certified range. Its sleek silhouette, advanced Level 2 ADAS, and vehicle-to-load (V2L) capabilities make it a standout for urban commuters and style-conscious buyers.
Launched in August 2024, the Curvv EV blends Tata’s Acti.ev platform innovation with mass-market appeal, challenging rivals like the Hyundai Creta EV and MG ZS EV. This article explores its history, design, specs, and why it’s reshaping the global EV landscape.
Tata Motors EV
Tata Motors has been a pioneer in India EV revolution, with models like the Nexon EV and Punch EV leading sales charts.
The Curvv EV, introduced as a concept in April 2022 and nearing production at the 2024 Auto Expo, marks Tata’s bold entry into the coupe-SUV segment.
Built on the Acti.ev platform, it extends the Nexon EV’s foundation with a longer wheelbase and enhanced tech. By March 2025, over 3,500 units of the Curvv (ICE and EV) were sold, reflecting a 9% month-on-month growth, cementing its market traction.
Tata 5-star Bharat NCAP safety rating underscores its commitment to safety and innovation, making the Curvv EV a global contender.
Evolution of Tata’s EV Lineup
Tata’s EV journey began with the Tigor EV, followed by the Nexon EV, India’s top-selling electric SUV. The Curvv EV, launched in August 2024, targets a premium segment, blending style with practicality.
Its coupe-SUV design, a first for mass-market Indian EVs, draws inspiration from luxury models like the BMW X4, democratizing bold aesthetics. With plans for the Harrier EV and Sierra EV by 2026, Tata is expanding its electrified portfolio to dominate diverse markets.
- Tigor EV: Early EV for fleet buyers, laying groundwork for consumer models.
- Nexon EV: India’s best-selling EV, offering 465 km range and affordability.
- Punch EV: Compact EV with 421 km range, targeting urban buyers.
- Curvv EV: Coupe-SUV with up to 585 km range, blending style and tech.
Design and Styling
The Curvv EV’s exterior is a head-turner, merging SUV ruggedness with coupe elegance. Its front fascia features a full-width LED DRL bar, a closed grille hiding the charging port, and split LED headlamps, echoing Tata’s Punch EV and Nexon EV.
The sloping roofline, flush door handles, and 18-inch aero-optimized alloy wheels enhance aerodynamics and style.
Gloss black cladding and a rear LED light bar with goodbye animation add premium flair. At 4,310 mm long, it’s longer than the Nexon EV, with a 2,560 mm wheelbase for improved cabin space.
Exterior Highlights
The Curvv EV’s design stands out in crowded urban streets, from Mumbai to Melbourne. The charging port, concealed behind the Tata logo, opens manually or electrically, a segment-first feature.
KTM Freeride E-XC 2025 lets you conquer electric trails
Its 190 mm ground clearance and 450 mm water-wading depth suit varied terrains, while the Carbon Black Dark Edition (₹22.24 lakh) offers a stealthy aesthetic.
Five color options Virtual Sunrise, Pure Grey, Pristine White, Flame Red, and Empowered Oxide cater to diverse tastes.
- LED Light Bars: Front and rear bars with animations elevate premium appeal.
- Flush Handles: Aerodynamic and stylish, though manual operation feels dated.
- 18-Inch Wheels: Aero-optimized for efficiency and muscular stance.
- Dark Edition: Exclusive Carbon Black shade with blacked-out elements.
Interior Craftsmanship
Inside, the Curvv EV balances familiarity with luxury. Its dashboard, shared with the Nexon EV, features a 12.3-inch Harman touchscreen and a 10.25-inch digital driver’s display.
A four-spoke steering wheel with an illuminated logo, borrowed from the Harrier, adds sophistication. Leatherette upholstery, ventilated front seats, and multi-color ambient lighting create a premium vibe.
Tesla Roadster 2025 will smash speed records
However, hard plastics and limited rear headroom due to the sloping roofline are drawbacks. The 500-liter boot, expandable to 973 liters, and an 11.6-liter frunk offer ample storage.
Battery, Range, and Mileage
The Curvv EV offers two battery packs: a 45 kWh unit with 502 km ARAI range (330–350 km real-world) and a 55 kWh unit with 585 km range (400–425 km real-world).
The front-axle motor delivers 148 hp (45 kWh) or 165 hp (55 kWh), with 215 Nm of torque, achieving 0–100 km/h in 8.6 seconds.
A 70 kW fast charger takes 40 minutes for 10–80% charge, while a 7.2 kW home charger (included) takes 6.5–7.9 hours. V2L and vehicle-to-vehicle charging make it a mobile power hub for camping or emergencies.
Charging and Efficiency
The Curvv EV’s prismatic cell batteries improve packaging over the Nexon EV’s cylindrical cells, enhancing efficiency. Multiple regenerative braking modes, adjustable via paddles, optimize range in city traffic. However, its 70 kW fast-charging speed lags behind rivals like the MG ZS EV (100 kW). Over-the-air updates keep software fresh, but some users report minor tech glitches, such as DRL malfunctions, in early units.
Maruti Suzuki eVX 2025 aims global, shoots for Tesla
- V2L Feature: Powers external devices, ideal for outdoor adventures.
- Fast Charging: 40 minutes (10–80%) with 70 kW DC charger.
- Regen Modes: Paddle-adjusted braking suits varied driving styles.
- Home Charging: 7.2 kW charger included, full charge in 6.5–7.9 hours.
Price and Pricing Strategy
Starting at ₹17.49 lakh for the Creative 45 variant and topping out at ₹22.24 lakh for the Empowered Plus A 55 Dark Edition, the Curvv EV undercuts rivals like the MG ZS EV (₹18.98 lakh) and Hyundai Creta EV (est. ₹20 lakh).
The Accomplished variant (₹18.49 lakh) offers the best value with LED lights, a 26 cm touchscreen, and six airbags. Tata’s e-financing and EMI options (₹32,295/month at 8.5% interest) enhance affordability. However, a price hike is planned for January 2025.
Trim Comparison
The Curvv EV comes in five personas: Creative, Accomplished, Accomplished+ S, Empowered+, and Empowered+ A, with Medium-Range (45 kWh) and Long-Range (55 kWh) options.
Higher trims add a panoramic sunroof, 360-degree camera, and gesture-controlled tailgate. The Dark Edition, exclusive to the top trim, focuses on cosmetic upgrades.
Competitors Analysis
The Curvv EV faces stiff competition in the compact EV SUV segment. The MG ZS EV (₹18.98 lakh, 461 km range) offers faster charging but less boot space. The Mahindra XUV400 (₹15.49 lakh, 456 km range) is cheaper but lacks premium features.
The upcoming Hyundai Creta EV (est. ₹20 lakh, 500 km range) may challenge with brand appeal, while the Tata Nexon EV (₹12.49 lakh, 465 km range) competes internally. The Curvv EV’s coupe styling and 585 km range give it an edge for style-conscious buyers.
- MG ZS EV: ₹18.98 lakh, 461 km range, faster charging, smaller boot.
- Mahindra XUV400: ₹15.49 lakh, 456 km range, affordable, basic interior.
- Hyundai Creta EV: Est. ₹20 lakh, 500 km range, premium but pricier.
- Tata Nexon EV: ₹12.49 lakh, 465 km range, compact, less luxurious.
Specifications
The Curvv EV measures 4,310 mm long, 1,810 mm wide, and 1,637 mm tall, with a 190 mm ground clearance and 50:50 weight distribution.
Its 55 kWh variant produces 165 hp, hitting 160 km/h. The 500-liter boot and 11.6-liter frunk offer practicality, while all-wheel disc brakes and a 5-star Bharat NCAP rating ensure safety.
Eco, City, and Sport modes tailor performance, with Sport delivering rapid acceleration for highway overtakes.
Performance Metrics
The Curvv EV 8.6-second 0–100 km/h sprint is quick for its class, though the Mahindra XUV400 is slightly faster.
Its light steering and composed ride suit city driving, but torque steer under hard acceleration is noticeable. The 18-inch Goodyear tires provide grip, though low rolling resistance prioritizes efficiency over sportiness.
Comfort and Cabin Features
The Curvv EV’s cabin offers front-seat comfort with ventilation and electric adjustment, but rear headroom is tight for tall passengers.
The 12.3-inch touchscreen supports wireless Android Auto, while Alexa voice assist and a JBL sound system enhance tech appeal.
Gesture-controlled tailgate and 45W C-type charging ports add convenience, though the lack of front cupholders and non-telescopic steering are ergonomic misses.
Driver Assistance Technologies
Level 2 ADAS with 20 features, including adaptive cruise control, lane-keep assist, and auto emergency braking, boosts safety.
Six airbags, a 360-degree camera, and blind-spot monitoring are standard. The Acoustic Vehicle Alert System (AVAS) ensures pedestrian safety below 20 km/h, aligning with global regulations.
- ADAS Suite: 20 features, including lane centering and rear collision alerts.
- 360-Degree Camera: Aids parking in tight urban spaces.
- Six Airbags: Standard across all variants for occupant safety.
- AVAS: Pedestrian alerts enhance low-speed safety.
Key Factors for Buying
The Curvv EV excels for buyers seeking style, range, and tech at a competitive price. Its 585 km range suits long commutes, and V2L supports adventurous lifestyles.
The 5-star safety rating and extensive features appeal to families, but limited rear space and minor tech glitches may deter some. Its coupe design and aggressive pricing make it ideal for young, urban buyers.
Who Should Buy It?
Perfect for style-conscious professionals, small families, and EV enthusiasts in cities like Bangalore or Sydney.
Its range and V2L suit weekend getaways, while ADAS ensures safety. Buyers needing spacious rear seats or faster charging might consider the MG ZS EV or Creta EV.
New and Latest Features
Launched in August 2024, the Curvv EV introduced segment-firsts like a gesture-controlled tailgate and frunk. The Dark Edition (April 2025) added a Carbon Black shade.
A new Nitro Crimson color joined in March 2025, and over-the-air updates address software bugs. The voice-assisted panoramic sunroof and 12.3-inch Harman touchscreen elevate the premium experience.
- Gesture Tailgate: Foot-activated boot for hands-free convenience.
- Frunk: 11.6-liter front storage for charging cables.
- Nitro Crimson: New 2025 color for bold aesthetics.
- OTA Updates: Fixes tech glitches, keeps software current.
Sustainability and Appeal
The Curvv EV’s electric powertrain aligns with India’s 2030 net-zero goals, offering zero-emission mobility.
Its efficient batteries and regen braking reduce energy costs, appealing to eco-conscious buyers. The coupe design attracts younger demographics, though gloss black cladding may show scratches over time.
Launch Timeline
Unveiled as a concept in 2022, the Curvv EV launched on August 7, 2024, with deliveries starting August 23.
The Dark Edition arrived in April 2025, and a price hike is set for January 2025. Available across India, it’s expanding to select global markets like Australia by mid-2025.
- Concept Debut: April 2022, showcasing coupe-SUV vision.
- Launch: August 7, 2024, with immediate bookings.
- Dark Edition: April 2025, enhancing cosmetic appeal.
- Global Expansion: Mid-2025, targeting urban EV markets.
Market Impact
The Curvv EV has disrupted the compact SUV segment, with 3,800 units sold by April 2025. Its unique styling and 585 km range challenge traditional SUVs like the Hyundai Creta.
while its pricing undercuts premium rivals. As India’s EV adoption grows, the Curvv EV’s blend of style, safety, and tech positions Tata as a market leader.
Conclusion of Tata Curvv EV
Tata Curvv EV redefines electric dominance with its coupe-SUV design, 585 km range, and feature-rich cabin.
Priced from ₹17.49 lakh, it offers unmatched value, blending style, safety, and sustainability. While rear space and charging speed are minor drawbacks.
its Level 2 ADAS, V2L, and 5-star safety rating make it a compelling choice for urban commuters and trendsetters.
As Tata expands globally, the Curvv EV stands poised to lead the charge in the mass-market EV revolution, proving that style and substance can coexist in an affordable package.